From now on, Google Search is for job seekers too
Are you a job seeker? There is a good news for you. Now you can using google for seeking a job.
Google Search for job seekers
Google announced Google fo Jobs, a new company-wide initiative focused on helping job seekers but also help employers over collaboration with the job matching industry. One big part of this intention is launching an improved experience for job seekers on Google Search. Google said that this new experience is now open for all developers and site owners.
For input with clear intent like [system administrator jobs in jkt] or [entry level jobs in SBY], google will display a job listing preview, and each job could expand to show comprehensive details about the listing:
Google Search for Employers
For employers or site owners with job fulfilled, this feature deliver many benefits:
- Prominent place in Search results: your postings are suitable to be shown in the in the new job search feature on Google, featuring your logo, reviews, ratings, and job details.
- More, motivated applicants: job seekers can filter by different criteria like location or job title, meaning you’re more likely to get applicants who are looking exactly for that job.
- Increased chances of discovery and conversion: job seekers will have a new avenue to interact with your postings and click through to your site.
Get your job listings on Google
Implementation involves two steps:
- Mark up your job listings with Job Posting structured data.
- Submit a sitemap (or an RSS or Atom feed) with a <lastmod> date for each listing.
If you have more than 100,000 job postings or more than 10,000 changes per day, you can express interest to use the High Change Rate feature.
If you already publish your job vacancies on another site like LinkedIn, Monster, DirectEmployers, CareerBuilder, Glassdoor, and Facebook, they are likely to pop in the feature as well.
Job search is an improved search experience. We’ve created a dedicated guide to help you understand how Google ranking works for improved search and practices for developing your presence
Keep track of how you’re doing and fix issues
There’s a suite of tools to help you with the implementation:
- Validate your markup with the Structured Data Testing Tool
- Preview your listing in the Structured Data Testing Tool
- Keep track of your sitemap status in Search Console
- See aggregate stats and markup error examples in Search Console
Right now, google already add new job listings filters in the Search Analytics report in Search Console. And because of that, we can track clicks and impressions for the listings.